Taking small business planning to the next level?

Revenue’s just the tip. This article highlights gross profit margin (are you making money per sale?), CAC (cost to acquire a customer), and operating cash flow https://qbtechs.com/measuring-financial-... View MoreRevenue’s just the tip. This article highlights gross profit margin (are you making money per sale?), CAC (cost to acquire a customer), and operating cash flow https://qbtechs.com/measuring-financial-performance-key-metrics-for-small-business-growth/ . I shifted focus to CAC and realized my ‘growth’ was bleeding cash. Now I track CAC:LTV ratio like a hawk. Profit > ego. That’s my tip, will gladly check what others have to share in this group.

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Good day here! Looking for some experienced opinions here. What financial metrics actually matter for small businesses? Revenue feels like vanity.